IBM Controller Project Overview Assets

IBM Insight Cloud Services

Prototype design, research, and MVP strategy contributions to IBM PMQ.

IBM Insight Cloud Services leveraged proprietary and open data sources to bring data insight to business. This was a new business, and required significant design groundwork. The initial project focused in weather data and the insurance industry. My role was to contribute to the design of the MVP strategy.


Lead several design thinking sessions with key stakeholders and subject matter experts. Focused on creating user empathy maps, scenarios and storyboards. Participated in sessions focused on collecting business assumptions and creating and prioritizing hypothesis statements.


Worked directly with the project manager to define the content requirements for the MVP entry point website. Designed the workflow navigation, wire frames, and mock ups for the entry point website. Met bi-weekly to review iterations.

ibm ics offering page structure
ibm ics logged out user flow diagram
ibm ics offering page wireframe option 1
ibm ics offering page wireframe option 4
ibm ics offering page wireframe option 5


Defined the entry point experience, and developed an interactive prototype for the administration experience. MVP was clearly defined, with quantifiable success metrics, and tested positively with users.